Working as a realtor is a lucrative, but fiercely competitive profession. To be successful one must become widely known as someone who delivers positive results. The key to doing this is for realtors to develop a comprehensive, creative, effective, sustained, marketing plan. Realtors have to create broad name recognition and promote their successes far and wide. People must trust and believe the realtor can be depended on to be able to quickly identify, investigate, buy and sell properties for them and get them the best deal possible. A good marketing plan can do that and more.
Leverage Multiple Marketing Platforms and Methods
To reach as many potential customers as possible, realtors should leverage multiple marketing platforms and methods. Some of the ways they can promote their services and success include the use of:
1. Digital and Social Media Marketing
2. Business Cards and Flyers
3. Magazines, Newspapers and Other Print Media
4. Direct Mail Marketing
5. Personal Appearances
6. Word Of Mouth
7. References From Clients
8. Networking With Peers and Colleagues
No one marketing method and platform will enable realtors to promote the services they have to offer to all the demographic groups they want to target. However, the cumulative impact of promoting their services through as many and diverse marketing platforms as possible will take their message to a mass audience.
1. Digital and Social Media Marketing
One of the easiest and most cost-effective ways for realtors to make people all over the country aware of the excellent services they provide is through the use of digital and social media. Regularly sharing useful real estate related posts on platforms like Facebook, Instagram, LinkedIn, Twitter and AdWords can make people in a variety of demographic groups aware of the knowledge, expertise, services and successes of a realtor and generate interest in their services.
Provide Useful Tips and Secrets
Those posts can provide helpful tips, tricks and secrets people can use to find, finance, buy and sell properties. This helps establish the realtor as a knowledgeable, friendly, real estate expert. It also opens of lines of communication between the realtor and the general public. Digital and social media posts can help potential customers feel comfortable communicating with the realtor, turning to them for information and advice and begin to develop trust in them. This increases the likelihood that when they need real estate services, that realtor’s name will come to mind first.
2. Business Cards and Flyers
Distributing business cards to people with whom they come in contact is a more personal way realtors can reach out to potential clients. When realtors meet people in social, business and professional settings, giving out business cards listing their services and contact information is an easy, inexpensive and effective way to expand their potential sources of clients. Plus, it gives realtors the opportunity to use their personality to help create a positive connection. Posting and passing out flyers touting their services, resources and successes is another effective, inexpensive, marketing method realtors can use to attract clients and generate business.
3. Magazines, Newspapers and Other Print Media
Placing ads and writing interesting, informative, articles in magazines, newspapers and other print media is another way realtors can raise their profile and attract new clients. Whether the ads and articles are placed in small to medium-sized local and regional publications, or large national ones, they can help a growing number of people get to know the realtor exists, the types of services they provide and some of the successes they have had. Articles that talk about simple ways people can buy and sell properties, get lower interest rates or discover new real estate opportunities can help to give realtors name recognition and attract clients.
4. Direct Mail Marketing
Direct mail marketing has long proven to be an excellent, affordable, way for realtors to attract and cultivate relationships with potential clients. Using companies like wisepelican.com, realtors can engage the services of a direct mailing company that’s specifically designed to help realtors connect with new clients. By working with wisepelican.com, realtors can get access to custom mailing lists as well as hundreds of templates for attractive, attention-grabbing, inexpensive, cards they can send to potential customers celebrating birthdays, marriages, anniversaries and other meaningful moments. The uniquely designed cards usually get great response rates.
No Minimum Or Maximum Orders
One of the things people working in real estate love about doing business with wisepelican.com is they can place orders of any size and still get very low per card rates. There are no order minimums or maximums realtors have to adhere to when purchasing cards from wisepelican.com. Realtors can order as few or as many cards as they choose and still have access to countless creative, attractive, attention-grabbing templates, two-sided, full-color, 6×9 cards on high-gloss heavy stock, custom mailing lists and low prices that include postage for quick, complete, effective, postcard mailings.
5. Personal Appearances
Another very effective way for realtors to increase their name recognition, promote their services and attract new clients is by getting involved in charities and other local organizations in the communities in which they work. People are more likely to do business with realtors who are not only highly-skilled, experienced and successful, but who also give freely of their time, talent and resources to support local charities and other organizations. Volunteering to help with school projects, soup kitchens, clothing drives, fund raising and more make people embrace realtors as an essential part of community and motivate them to use their real estate services.
6. Word Of Mouth
‘Word of mouth is the best form of advertising’, a wise person said many years ago and it’s still true today. When people hear their family, friends and neighbors talking about the excellent deals and real estate services they got from a realtor, they are more likely to use that realtor themselves. One of the best things realtors trying to establish themselves can do is to consistently provide high quality, timely, affordable, dependable, service. Having clients talking about their track record for innovative, effective, excellent, real estate services is a key to success as a realtor.
7. References From Clients
Another very effective marketing tool for realtors is references from satisfied clients. Encouraging clients for whom the realtor was able to successfully buy or sell a property to write a positive online review or refer friends, relatives, business associates and neighbors to the realtor when they need real estate services is another excellent way for realtors to promote their business and themselves. Clients who are happy with the services the realtor provided and enthusiastically usher potential clients to them is one of the best ways realtors can get new clients.
8. Networking With Peers and Colleagues
Often peers and colleagues are a good source of business leads. They are familiar with the skills, resources and successes of the realtor and may know people who can benefit from the services they have to offer. Networking with peers and colleagues and offering to provide a quid quo pro by sending clients they are better suited and prepared to serve can lead to lucrative, mutually beneficial, business relationships. Being part of an active nationwide network of real estate professionals can enhance a realtor’s profile and give them access to many clients they couldn’t connect with on their own.
The Power Of Multimedia Marketing
For realtors, the power of consistent, comprehensive, multimedia marketing cannot be denied. It can give a new realtor the ability to quickly build a very successful business.
To read more on topics like this, check out the success category
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