Roman Semiokhin is a philanthropist and serial investor who is committed to implementing cutting-edge technology to create an innovative educational institution in Cyprus. This article will explore the different ways that marketers and small business owners can leverage social media to help grow their businesses in 2023.
For businesses of all sizes today, building a social media presence is a critical component of any effective marketing strategy. Marketers only need to look at the demographics to see that social media is here to stay, with those in the Generation X age bracket spending around seven hours on Facebook each week, on average, and Twitter reaching around a quarter of the US population, according to a report published by the Digital Marketing Institute. With more than 2 billion global users, social media is an essential part of any brand’s marketing strategy, helping businesses to widen their audiences and increase engagement.
Social media can be an effective means of increasing leads, with a report from Social Media Examiner suggesting that more than 65% of small businesses use social media marketing for this purpose, leveraging social media platforms to generate qualified leads through advanced targeting.
Social media can also be an effective means of improving search engine ranking, as well as providing consumers with information about a business so they have a better understanding of its brand before visiting its website and making a purchase. The more visits a social media profile receives, the greater the benefit to that page’s ranking, making it more likely to feature among the top-ranked entries. Free tools like Pro Rank Tracker enable marketers to keep track of the ranking of their website.
Video content can be a highly effective means of getting a brand message across, with research suggesting that video marketing helps to grow revenue faster than non-video content. The algorithm of Instagram in particular favours video content, while TikTok is the perfect place to post fast-paced short-form video content.
Taking advantage of paid advertising can be a cost-effective yet surprisingly impactful means of increasing website conversions. Twitter ads, Instagram ads and Facebook ads can all help businesses to reach audiences that otherwise may not discover their content. Targeting based on age, interests, location and other demographics enables marketers to home in on consumers who are most likely to be interested in the products or services offered by the business.
Twitter and Facebook ads also enable marketers to set up conversion tracking, helping marketers to identify which campaigns are most effective and work best for their goals. Meanwhile, Instagram ads are compatible with platforms like Universal Analytics and Google Analytics, enabling advertisers to track how many users visit their website after clicking on an ad.
One of the advantages of social media marketing is that it enables brands to create a call-to-action for every post as opposed to a single call-to-action per page, as would usually be the case with a website. When creating a social media marketing campaign, it is essential for businesses to place themselves in the shoes of the person scrolling their feed, considering how a post would appear from their perspective.
One of the most important things to consider about any business is that it is a living, breathing entity, with a personality all of its own. One of the best ways for marketers to keep their business alive is exploiting social media as a marketing tool, posting regularly on platforms like Twitter and Facebook to maintain visibility and stay fresh in the minds of potential clients. In addition to Twitter, Facebook and Instagram, brands should also consider building a presence on other platforms that fit with the company’s profile and needs, creating profiles on LinkedIn, Google+ and YouTube as appropriate.
Visit Roman Semiokhin’s website for further information about this topic: https://romansemiokhin.com