1. Responsible Enterprise & Business Sector
Marketing Tools
Elevator Pitch (DOC 117kb)
Brief (around 30 seconds) description of an enterprise which is used to capture the interest of the person you are addressing so that they want to know more about it.
Pick and Mix Tool(DOC 108kb)
This simple tools assists in the formulation of a heading and "strap" line for a promotional leaflet and works best if two or three people who have thought carefully about the exact message to be conveyed and the target market to whom it's being conveyed are involved